THE TOP 10 PAID BLOGGERS In 2021
The 10 highest paid bloggers in 2020 can teach us how to make money blogging. What do your stories tell us about today's top blogging trends?
Since 2018, Target Internet has logged into the top ten highest paid blogs in the world each year. Using a list based on the Forbes ranking of the world's highest paid bloggers, we analyzed some of the factors that affect the success of each leading blogger.
Blogs have recently branched out into many variations, from traditional proprietary blogs (like the one you're reading) to blogs on third-party platforms (like Medium and LinkedIn Pulse) and Weibo on social media headlines. The blogging industry is further divided into bloggers and social media influencers. Many people who have become bloggers are pursuing a career as an influencer.
These trends have provided new business and creative opportunities for independent online content creators. The downside is that blogging has become more difficult to define and therefore more difficult to report as an industry. This effect is so obvious that use of the term "blog" itself appears to be declining. According to Google Trends, global search volume for "blogs" and related keywords reached its lowest level on record in June 2019, and has been almost flat ever since. One result of these trends is that it is no longer easy to obtain estimates of blogger income from trusted sources, because headlines like Forbes have refocused on popular topics such as Instagram users and YouTube users. We could have used this as a signal to stop analyzing the performance of the highest-paid bloggers. However, we have been following the careers of the bloggers who were on the list last year, and we still think that their high-level blogs have a lot to say. Let’s take a closer look at the status of each leading blog in 2020 and see what lessons we can learn from the status of blogs. The revenue data provided with each blogger is the best available estimate of Owler's annual revenue, expressed in U.S. dollars. Top 10 highest-earning bloggers 1.HuffPost: $500 million per year 2.Engadget: $47.5 million per year 3.Moz: $44.9 million per year 4.PerezHilton: $41.3 million per year 5.Copyblogger: $33.1 million per year 6.Mashable: $30 million per year 7.TechCrunch: $22.5 million per year 8.Envato Tuts+: $10 million per year 9.Smashing Magazine: $5.2 million per year 10.Gizmodo: $4.8 million per year
Blogs have recently branched out into many variations, from traditional proprietary blogs (like the one you're reading) to blogs on third-party platforms (like Medium and LinkedIn Pulse) and Weibo on social media headlines. The blogging industry is further divided into bloggers and social media influencers. Many people who have become bloggers are pursuing a career as an influencer.
These trends have provided new business and creative opportunities for independent online content creators. The downside is that blogging has become more difficult to define and therefore more difficult to report as an industry. This effect is so obvious that use of the term "blog" itself appears to be declining. According to Google Trends, global search volume for "blogs" and related keywords reached its lowest level on record in June 2019, and has been almost flat ever since. One result of these trends is that it is no longer easy to obtain estimates of blogger income from trusted sources, because headlines like Forbes have refocused on popular topics such as Instagram users and YouTube users. We could have used this as a signal to stop analyzing the performance of the highest-paid bloggers. However, we have been following the careers of the bloggers who were on the list last year, and we still think that their high-level blogs have a lot to say. Let’s take a closer look at the status of each leading blog in 2020 and see what lessons we can learn from the status of blogs. The revenue data provided with each blogger is the best available estimate of Owler's annual revenue, expressed in U.S. dollars. Top 10 highest-earning bloggers 1.HuffPost: $500 million per year 2.Engadget: $47.5 million per year 3.Moz: $44.9 million per year 4.PerezHilton: $41.3 million per year 5.Copyblogger: $33.1 million per year 6.Mashable: $30 million per year 7.TechCrunch: $22.5 million per year 8.Envato Tuts+: $10 million per year 9.Smashing Magazine: $5.2 million per year 10.Gizmodo: $4.8 million per year
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